1. About these terms
This website and the Reconnect by Area Leaders service are operated by Qwualiti Ltd, trading as Area Leaders. By using the website you agree to these website terms. A paid service starts only when we accept an order, proposal or other written agreement.
If an accepted proposal conflicts with these terms, the proposal takes priority for that point. Nothing on the website is a binding promise of availability or results before an order is accepted.
2. The service
Reconnect is a managed follow-up service for suitable past enquiries. The standard pilot includes reviewing and segmenting up to 500 eligible contacts, agreeing the message and qualification rules, configuring the workflow, managing early replies and passing qualified opportunities to the client.
Follow-up is normally sent by text message and email. The exact contact group, channel, offer, schedule, qualification rules and handover route are agreed before launch. We may refuse, exclude or pause records and instructions that appear inaccurate, unsuitable, unlawful or likely to create an unreasonable privacy or reputation risk.
3. Client responsibilities
The client must:
- provide accurate records, source information, suppression lists and campaign instructions;
- have the rights and lawful basis needed for us to process the records on its behalf;
- confirm that the proposed contact channel and message comply with applicable law and prior privacy information;
- not include bought, scraped or third-party lists unless their lawful use has been specifically reviewed and accepted in writing;
- approve the offer, message, qualification rules and handover process before launch;
- respond promptly to qualified opportunities and honour the offer made to them;
- tell us immediately about an objection, complaint, incorrect record or change of instruction.
4. Contact permissions and marketing rules
An old enquiry does not by itself prove that marketing contact is allowed. The client remains responsible for deciding and documenting the lawful basis and any consent or exception required under the UK GDPR, the Privacy and Electronic Communications Regulations and other applicable rules.
We help apply the agreed checks, including source, original context, timing and opt-out status. Messages must identify the client business and provide a simple way to object or opt out. Opt-outs are recorded and honoured. We do not promise that our review replaces legal advice or the client's own compliance assessment.
5. Fees and qualified opportunities
The standard pilot costs £495 for one business, one agreed offer and up to 500 eligible contacts. This fee covers preparation and campaign management and is due at onboarding unless an accepted proposal says otherwise.
Each qualified opportunity costs £95. A qualified opportunity is one person who replies positively, meets the written service and location criteria and asks for the agreed next step, such as a call, quote or appointment. A person is charged once for the campaign, even if the conversation creates several messages or bookings.
No reply, a negative reply, a wrong number, an opt-out, a duplicate, an out-of-area person or a request outside the agreed criteria is not chargeable. Where the agreed next step is a booked appointment and the person does not attend, that opportunity is not chargeable either. The client must raise a genuine qualification dispute within seven days of delivery with enough information for us to review it fairly.
Five-opportunity guarantee. If a first pilot for a business produces fewer than five qualified opportunities, the client may choose to have the £495 launch fee credited in full against a further campaign or refunded in full. The guarantee applies where the client supplied the agreed records, approved the message and qualification rules, and responded to opportunities through the agreed process. It applies once per business and does not apply to campaigns paused or cancelled at the client's request before the agreed contact group has been worked through.
Larger groups, multiple locations, complex integrations or extra campaigns are quoted in advance. Valid invoices are payable by their due date. We may pause work after reasonable notice if an undisputed payment is overdue.
6. Changes, pauses and cancellation
The client may ask us to pause sending at any time. We may pause the workflow to protect deliverability, investigate a complaint, keep reply volume manageable or address a legal, technical or security concern.
The client may cancel before launch. Work already completed and approved third-party costs remain payable, and the balance of the pilot fee is refunded where appropriate. Once sending has started, the launch fee is not otherwise refundable, because the preparation and configuration have been delivered, except under the five-opportunity guarantee in section 5. Qualified opportunities created before the pause or cancellation remain chargeable.
7. Results and handover
We provide the agreed service with reasonable care and skill. We do not guarantee a particular reply rate, number of opportunities, appointments, sales or revenue. Results depend on the quality and age of the records, the original relationship, the client's offer, timing, market conditions and how quickly the client follows up.
We pass the available context with each qualified opportunity, but the client is responsible for the sales conversation, quote, appointment, fulfilment and customer relationship after handover.
8. Personal information and confidentiality
Each party must protect the other's confidential information and use it only for the agreed relationship. When we process past enquiry records for a client, the client is normally the controller and we act as its processor under a data-processing agreement.
More detail appears in our Privacy Policy. The client must avoid sending special-category, criminal-offence, payment-card or other unusually sensitive information unless a separate necessary and lawful process has been agreed in writing.
9. Third-party services
Delivery may use HighLevel and providers for hosting, messaging, email, telephony, AI and calendar booking. Their technical limits, acceptable-use rules and outages may affect the service. We remain responsible for selecting and managing our providers within our obligations, but we are not responsible for events outside our reasonable control.
10. Intellectual property
The client keeps ownership of its records, accounts, brand and materials. It gives us a limited licence to use them to deliver the agreed service. We and our licensors keep ownership of our pre-existing methods, templates, prompts, software, workflows and know-how.
Campaign copy created specifically for the client may be used by the client after payment, but this does not transfer our underlying systems, reusable methods or third-party tools.
11. Acceptable use
You must not use the website or service for unlawful, deceptive, discriminatory, defamatory, infringing, harassing or harmful activity. You must not ask us to disguise identity, ignore an opt-out, invent an earlier relationship, contact a person without an appropriate lawful route or gain unauthorised access to an account or record.
12. Liability
Nothing in these terms excludes liability that cannot legally be excluded, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation.
Subject to that, neither party is liable to the other for indirect or consequential loss or for lost profit, revenue, anticipated saving, goodwill or opportunity. Our total liability connected with a standard pilot is limited to the fees paid or payable for that pilot, except where an accepted agreement states a different lawful limit. This limit does not reduce the client's responsibility for unlawful instructions, misuse of records or infringement of third-party rights.
13. General terms
Neither party may assign the agreement without the other's written consent, except as part of a genuine sale or reorganisation of its business. If one provision is unenforceable, the rest continues. Delay in enforcing a right does not waive it. The agreement does not create a partnership, employment or agency relationship.
These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction, subject to any mandatory rights that apply.
14. Contact
Questions about these terms can be sent to hello@arealeaders.co.uk.